Hamasaki Ayumi is a very popular singer among the young Japanese. People are attracted by her clear voice and lyrics. She appears on commercials a lot such as those for JT drinks. Her fashion and a hair style are often imitated by young women. She has gone to New York to receive vocal lessons many times. She was very anxious at first, but she was encouraged by the children in America with all their might. Since she came back in Japan, she have written the lyrics to her song by herself. She writes the lyrics only Japanese, because she wants to tell her mind honesty. There are no lies and imaginary things in her lyrics. In 1998, her first single "poker face" released.

Her first album "A song for XX" had a good sale, she suddenly, got popular. The 7th single "Love-destiny" and 9th single "Boy's & Girl's " in 1999 appeared the first on Oricon-ranking. The latest album "Loveppears" was released on 10 November in 1999. It includes many hit songs. Most of her fans are high school girls who are trying to remember her songs to sing at studios. In August 11th 1999, Hamasaki Ayumi released her new maxi single "A" which included 14 popular songs, 4 of which were featured on Nihon TV as CM songs and theme songs for drama. Other hit songs which Hamasaki Ayumi has made are "Monochrome", "Boys & Girls" and "too late". The release of her album "Love appears" has boosted Hamasaki Ayumi's popularity throughout Asia and shows her successful from being a small singer to a Japan National super star, loved by teenagers all over the country.

Hamasaki Ayumi has been idolised by teenage girls over all Japan; the mascara she wears to the furry coat she wore has become popular, showing Hamasaki Ayumi is creating her own trends. Hamasaki Ayumi was voted as the 8th BEST girl which people wanted to make love up to in Popolo which shows her ever increasing popularity.Born in Fukuoka prefecture, her interests and speciality are in piano, baseball, soroban (ancient calculating with bead on a rack) and listening music concertos. Ayumi has special interest in negro music (R&B ? , Rap?) and likes to listen to "Babyface" . Celebrities she considers have beauty are Matsuda Seiko and Keiko. Hope Hamasaki Ayumi becomes more and more popular.